ROI Calculator to help you understand your potential returns using our direct mail programs:
Note: Worksheet designed so that cells in				are changeable, all other cells feed from green cells.
Return Guestimates:
Response Rates:				Close Rates:
Low
High
Weighted Average
Cost for campaign:
Pieces:					Median Home Price:
Price Per Piece:					Expected Average Loan amount				65% of median home price
Total Cost					Average Commission:
					Average Revenue Per Loan
Expectations Matrix:	Close Rate		Low	Midpoint	High
						Note:
Response Rates:	# Calls						Cell is projected most likely scenario
Low
Midpoint
High
Based on Expectations Matrix, along with Median Home Price, Campaign Cost and Projected Commissions.
Profit Matrix:	Close Rate		Low	Midpoint	High
						Note:
Response Rate:	# Calls						Cell is projected most likely scenario
Low
Midpoint
High